Here are two from recent days. Which will persist for more than a few weeks?
#1: "crowdsourcing", which is the idea that people agree to invest in information-gathering technology and then transmit that information to a central collection point, to be aggregated and then posted on the web, in order to collectively learn. The most recent example is in Japan where people are buying geiger counters and taking local radiation readings, which then get mapped and posted, to learn about fallout patterns.
#2: "3 goggles" (or as I refer to them, "shot glasses"), which is a gesture made by basketball players when they drain a big three-pointer in a clutch situation. Examples found here. Personal favorite illustrated below:
Number 2 requires no investment and is really fun to do, whether singly or in a group. Number 1 requires spending potentially hefty sums of money, and can produce really depressing results.
But as to persisting more than a few weeks? My bet's on #1.
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